Urban Air Mobility
LMA Consultants Soars into the Future: Expands Consulting Services Into the Urban Air Mobility (UAM) Market
LMA Principal Lucy Morillo Stands at the Forefront of Advanced Air Mobility Solutions in South Florida, Pioneering a Social Enterprise Business Model for a Seamless Integration
In the dynamic landscape of urban transportation, where congestion and travel times plague cities, LMA Consultants is elevating its offerings. The Miami-based women-owned, B-Corp communications and consulting firm, known for its support to socially conscious brands, has expanded its consulting services into the emerging Urban Air Mobility (UAM) market.
Urban Air Mobility (UAM) is the concept of flying highly automated, electrically propelled small aircraft to help commuters navigate short distances at lower altitudes in urban and suburban areas. This innovative approach aims to combat traffic congestion, enhance travel times, and provide a safer, faster, and greener mode of transportation. According to Fortune Business Insights, the global UAM market size is projected to soar to USD 8.91 billion by 2028.
At the forefront of this revolutionary industry in South Florida is LMA Principal Lucy Morillo, Esq. As an advocate for the development and implementation of advanced air mobility solutions in South Florida, Morillo has played a pivotal role in shaping the UAM ecosystem in Miami-Dade County. Going beyond conventional consulting, Morillo has leveraged her background to pioneer the introduction of a social enterprise business model and public-private partnerships to ensure the seamless integration of UAM solutions into the local community. This forward-thinking approach is designed to not only facilitate community acceptance of the UAM concept but also to prepare for its seamless integration into service.
Since 2023, Morillo has collaborated closely with local governments and key stakeholders to ensure that UAM solutions not only bring about positive change but also contribute to the well-being of the surrounding communities.
Morillo's influence extends to her roles on several industry and advisory boards, including the Florida Department of Transportation (FDOT) Advanced Air Mobility Advisory Committee (AAMAC), the International Aviation Women’s Association (IAWA), City of Miami Advance Air Mobility Committee, University of Miami MEAMI Advisory Board, and The Wings Club Foundation of New York. She also previously served on Embraer’s EVE Air Mobility’s Advisory Board. Additionally, Morillo served as President and CEO of UrbanX, a subsidiary of Miami-based Global Crossings Airlines Group, where she lent her experience to launch the project and position the company as an operator in the advanced air mobility space.
With a career spanning almost three decades, Morillo's unwavering dedication to fostering positive change, championing women's leadership, and advancing social causes underscores the transformative power of entrepreneurship in shaping the future of communities and industries alike. Expanding her consulting services to include UAM and the implementation of a social enterprise business model, she continues to be a trailblazer, demonstrating the power of entrepreneurship to drive meaningful change.
As a trusted advisor to top executives, Morillo leverages her expertise in communication, management, and transportation to meticulously craft strategies and guide clients through transformative projects. Additionally, Morillo's advocacy for advancing women’s leadership and championing equality is reflected in her current role as the President of The International Women’s Forum (IWF) Florida Chapter, an invitation-only network comprising over 7,500 preeminent women leaders in 33 countries.
As LMA Consultants takes flight into the UAM market, its commitment to socially conscious brands and amplifying the voices that carry the torch of social change remains unwavering. The expansion into UAM not only aligns with the firm's ethos but also signals a commitment to shaping the future of urban transportation in a sustainable and community-centric manner. As a dynamic communication and marketing agency, LMA tirelessly champions the power of storytelling and idea generation, crafting narratives that reverberate with profound impact.